Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers. Anyone can write nice things about their own brand. But ...

Basic format of case study: Executive summary ½ page History (maximum 1 page single-spaced) Business model (maximum 1 page) Editorial model (maximum 1page) Success stories/failure stories (specific ...

When I was an interim dean in 2010, I was asked to serve on a search committee for the permanent dean. After a year in the temporary position, I was intimately aware of the skills needed to be ...

When it comes to winning new business, compelling case studies are a must-have for any agency that wants to showcase its capabilities to potential future clients. In order to clearly communicate the ...

How do you mess up customer case study? Let us count the ways, nine to be exact - and learn from the winners. Update, March 5, 2018: This piece got referenced and linked from social media, provoking a ...

Verizon Wireless opened its new store format, called a Smart Store, includes an Amplify It zone with gadgets for taking music on the go. That the new Verizon Wireless Smart Store format is an ...