Here's how to write a case study that showcases the benefits of your product or service and turn visitors into buyers, clients, or customers. Anyone can write nice things about their own brand. But ...

When a buyer who is in the market for a product or service has narrowed their choices down to a handful of options, being able to deliver a well-conceived and well-designed case study that speaks to ...

YouTube marketing is growing increasingly sophisticated with the application of artificial intelligence (AI). Brands and marketers are finding new ways to use AI tools to improve the impact of their ...

Looking to produce case studies that increase the credibility of your business and attract new customers? There is a methodical art to case studies — an art you can master. One mistake I often see ...

How much warming will greenhouse gas emissions cause in the coming years? It’s one of the most fundamental questions about climate change—and also one of the trickiest to answer. Now, a major study ...

Nicole Coomber has taught consulting and experiential learning courses at the University of Maryland’s Smith School of Business for years, assigning graduate students take-home case studies that mimic ...

Case Study House 22. Image via Flickr user: mbtrama Licensed under CC BY 2.0 The program's experiment not only defined the modern home and set it apart from its predecessors, but it also pioneered new ...

A popular lodging company, with several thousand locations around the world, needed to improve the conversion rate for booking rooms on its own Web site vs. on online travel agency sites. Web-savvy ...