NEW YORK--(BUSINESS WIRE)--DoubleVerify (“DV”) (NYSE: DV), a leading software platform for digital media measurement, data and analytics, announced today the expansion of its performance solutions to ...

KUALA LUMPUR, Malaysia, Jan. 27, 2025 (GLOBE NEWSWIRE) -- Starbox Group Holdings Ltd. (Nasdaq: STBX) ("Starbox" or the "Company"), a service provider of cash rebates, advertising, and payment ...

Tech companies have developed AI solutions that shift budgets and strategies toward contextual. But the AI-driven transition to black-box optimization requires agencies to build and develop new skills ...

Google Ads is rolling out a new campaign setting named Gross profit optimization. The gross profit is calculated by Google by applying the gross profit margins you set up in the gross profit ...

Google has updated the Google Ads app with support for campaign optimization scores. Optimization score is a metric that was introduced last year – it’s designed to evaluate how well a Google Ads ...

Facebook will soon be transitioning advertisers to campaign budget optimization (CBO), which automates budget optimization across the ad sets in a campaign. Originally scheduled to happen in September ...

Interpublic Group of Companies (IPG) has partnered with D-Wave Quantum to research and develop quantum-computing applications for campaign optimization, Marketing Dive can exclusively share. The news ...