As businesses increasingly rely on telecommunications to connect with customers, many are turning to call-tracking services to gain insights into call volumes, sources, recordings, and analytics.In ...

Contrary to what many marketers perceive, call volumes have increased in the smartphone era. Phone calls remain a key channel for leads and sales across industries, and call tracking has the ...

Expanding into the mobile arena, local online advertising company Marchex will provide call-tracking services to mobile ad networks AdMob and 4INFO. For pay-per-call campaigns running on the mobile ...

With the existence of advanced smartphones and personal computers, along with accessible Wi-Fi connections almost everywhere, prospective and/or existing customers are often expected to inquire about ...

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Marketing strategies continuously evolve. For your business to stay ahead of the competition, it must stay current with the latest trends, techniques, and technologies. What Is Inbound Marketing?

The COVID-19 pandemic has thrown confusion into even the most routine business transactions. The market is a roller coaster, people are out of work and business owners need to be smart with their ...

I often hear small business owners ask, "How can I best use call tracking?" and "How will it help my business?" One key benefit of call tracking is that it maximizes your prospecting efforts. Call ...

Pay-per-click (PPC) campaigns live and die by their conversion data. Call tracking allows marketers to get valuable insights on all their campaigns. However, there can be some hesitations to use it.