The Trade Desk TTD is focused on boosting its Connected TV (“CTV”) business by capitalizing on the shift from linear to programmatic CTV. TTD had earlier referred to CTV as the “kingpin of the open internet.

Sky Sports F1 is showing every session of 2025 F1 Azerbaijan Grand Prix in the UK. With a Sky Sports subscription, you’ll be able to stream 2025 F1 Azerbaijan Grand Prix online via Sky Go, and if you’re not in the UK right now you can use ExpressVPN to get around any geo-blocks.

Brands aren't locking in huge CTV deals outside of live sports. What happens to all of that nonsports content across streaming channels?

The partnership provides local advertisers expanded access to inventory from live games and premium sports moments across CTV, including NCAA college football

Have you cut the cord on cable but still want access to local news, weather, and sports? The 28/22 Now app, on Amazon Fire TV, Apple TV, and Roku devices, can bring the local news to you anywhere you go.

StarHub has unveiled Singapore’s first solution that replaces ads in real time on live broadcast TV. Dubbed Dynamic Ad Pods, the innovation allows brands to deliver tailored ads to households while viewers watch the same programme.

Aussie feel pinch from too many subscriptions, leaving avo toast, flat whites and house deposits on the chopping block.

Magnite recently announced the rollout of its Pause Ads across major streaming providers including DIRECTV, DISH Media, and Fubo, expanding its suite of high-impact connected TV ad formats. This initiative signals growing adoption and support from both publishers and demand partners,