Abstract: Customer Relationship Management (CRM) systems have come a long way in their evolutionary life cycle. From being used as a mere Rolodex of customer information, they have transformed into ...

Customer relationship management (CRM) is a technology-driven approach to managing a company's interactions with its potential customers. A CRM system generally helps businesses organize customer data ...

As a marketer looking to get ready for the spring campaigns with your marketing team, one of the challenges is aligning your customer relationship marketing (CRM), marketing automation and ...

Opinions expressed by Digital Journal contributors are their own. “True innovation lies in creating systems that empower organizations to achieve seamless operations. Every CRM solution is an ...