The CPM model of advertising does not — and will not ever — work to sustain podcasting. Back when I was working as Head of Content for Pushkin Industries, I never made it my business to truly ...

Netflix has an opportunity to do well in the connected TV (CTV) space in terms of its upcoming advertising CTV option if it can get to a $25 to $45 cost per thousand viewer pricing, according to an ...

With high CPM ad placements on the rise, especially mobile and native, a recent report by MediaRadar notes that "native is growing with a 74% increase in number of placements in Q1 year over year." As ...

MENLO PARK, Calif.--(BUSINESS WIRE)--Multi-channel streaming leader Future Today, today announced significant growth in distribution, advertising, viewership and content throughout 2021, driven in ...

As many medium-size and direct-to-consumer (DTC) brands have discovered, performance advertising on platforms like Meta and Google can be instrumental in driving growth. These self-service platforms ...