A SWOT analysis, which is an acronym for a business’s strengths, weaknesses, opportunities and threats, helps business managers think in new ways, sometimes about things they would prefer to avoid ...

Forbes contributors publish independent expert analyses and insights. Rachel Wells is a writer who covers leadership, AI, and upskilling. When it comes to making critical career and business decisions ...

SWOT is a business management anagram that stands for strengths, weaknesses, opportunities and threats. A business management SWOT analysis is used to study a company's strengths and weaknesses ...

Small business owners must create products and services the customer values, and produce and deliver them in exceptional ways compared to the competition. To meet the challenge, a company must define ...

For those of us who never went to business school but found our way into entrepreneurship, it takes practical experience to determine which tools best serve us in the real world. After 10 years of ...

Choosing the right direction for the future of your company can be a daunting task. Should you add services? Is your team staying competitive? How can you improve cash flow? All of these questions and ...

Opinions expressed by Entrepreneur contributors are their own. One of the components that typically goes in a business plan is a SWOT analysis. Whether or not you’re in the process of creating a ...

A business of any size can analyze its internal strengthens and weaknesses and external opportunities and threats — a process known by its acronym, SWOT — to gain insight into the forces it does and ...

Opinions expressed by Entrepreneur contributors are their own. If you’re in marketing or own a business, then chances are you’ve done a SWOT analysis at some point. It’s the 101 in marketing 101, it’s ...

Business success is not an accident - it is planned. Scientific studies have established a link between strategic planning and business success and failure. Yet, only one out of five small-business ...