Forbes contributors publish independent expert analyses and insights. Lien De Pau, founder of The Big Exit. Sell your biz for max value. For small business owners, profit matters a lot. It's more than ...

Bibliometric analysis is crucial for evaluating scientific publications, traditionally relying on metrics like citation count ...

Mixed Methods Research (MMR) has been labelled the ‘third methodological movement’ and a field that has matured considerably in the last two decades with a strong global cross disciplinary scholarly ...

Chase is the CEO of ProAI, an AI-powered platform providing customized tools and advisory to help businesses start, fund and scale. In an increasingly dynamic business landscape, leveraging insightful ...

Market research is the systematic process of gathering, analyzing, and interpreting information about a market, including the creation and evaluation of products and services, and the consumer ...

Often divided into primary and secondary research, market research helps businesses identify key factors influencing their market, including the competitive landscape, target audience characteristics, ...

University of Iowa Professor Ann Campbell strands for a portrait Dec. 6 in the mail room at the UI Pappajohn Business Building in Iowa City. Campbell, who researches manufacturing productivity, and ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...