Koffi and Yao Assoua and their driver stood together in the back of the arrivals hall at Félix-Houphouët-Boigny International Airport. Though trying to maintain their dignity, the two brothers ...

Discover how business split-ups work, their strategic purposes, and real-world examples. Learn why companies split and the impact on shareholders and markets.

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

It has become the norm among organizations to have hiring policies that promote diversity, equity, inclusion, and belonging in the workplace. There are legal reasons for these policies, as well as a ...

If you’re leading your team through big changes, this episode is for you. In early 2015, Microsoft’s senior leaders were facing a set of difficult decisions. The firm had been struggling to innovate ...

Are you looking for a data-driven way to connect with your target audience and secure more sales? If you answered yes, a compelling case study could be just the thing you need. Case studies are ...

There was a time when the dominant view of business leaders was that people who are paid to do a job should just do it, whether they are engaged or not. While a few companies seem to maintain this ...