By partnering with Eagle Eye, Wakefern’s marketing teams gain the ability to design, launch and optimize loyalty and ...

McDonald’s Corp. is developing a loyalty program in the U.S., building upon the chain’s new smartphone app, that could be in place late this year or early next year, company executives said Wednesday ...

How brands build better relationships and find their niche. Consumers overwhelmingly have positive experiences with loyalty programs. More than half of adults say they participate in them, and 96 ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

In the ultra-competitive market for consumer packaged goods (CPG), brand loyalty programs play a crucial role in differentiating your brand from the rest. With countless product options and the rising ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

IHG’s strategy recognizes that flexibility doesn’t mean dilution. Partnerships with airlines, OpenTable, Rakuten in Japan, ...

The brand doubles down on fuel rewards and personalized savings as Inner Circle reaches more than 5,000 stores across 29 states.

McAlister’s knows what it’s doing when it comes to building loyalty. The 560-unit chain has more than 5.4 million members and retains the highest portion of extremely high frequency guests (20-plus ...

Keells is set to usher a new chapter in customer experience with the relaunch of Keells Nexus with the introduction of its ...

Fanatics is getting into the customer loyalty space. The digital sports platform on Tuesday launched Fanatics One, its first cross-business loyalty program that will offer rewards and experiences ...

Royal Caribbean Group is about to make it a lot easier to stay loyal to one cruise company without being loyal to just one cruise line. Starting in early 2026, a new program called Points Choice will ...