No need to panic if you haven’t jumped into the crazy world of AI development yet. Find a problem to solve and get your data in order first. It is becoming increasingly difficult to separate the ...

AI success hinges on high-quality first-party data. Businesses must build "data strength" by connecting all data sources, maximizing data quality, activating it with AI, and measuring ROI. This ...

In a world where privacy regulations are tightening and third-party cookies are increasingly unreliable, first-party data has emerged as a cornerstone of modern marketing strategy. Yet, despite its ...