With companies desperate to keep adding more and more seemingly random features to their products, Oral-B made the logical decision to add Alexa integration to its Oral-B Guide electric toothbrush.

CINCINNATI--(BUSINESS WIRE)--The truly connected bathroom has become a reality, thanks to Oral-B, the industry leader in oral care innovation, and Amazon Alexa. The Procter & Gamble Company (NYSE: PG) ...

As we’re currently seeing with AI, when a new technology becomes buzzy, companies will do almost anything to cram that tech into their products. Trends fade, however, and corporate priorities ...