If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you ...

When it comes to brand building, consistency is key. If your brand is humorous and witty one day and then stark and serious the next, or if your logo has a certain look on your product packaging but a ...

Rebranding presents a quandary: It's all about change, but customers love consistency. Although a rebrand offers the potential for new markets, more awareness, and stronger positioning, balancing the ...

Having a completed guide can not only make your team more efficient but can also help to ensure the success of a community. Your new apartment community is about to break ground, and you’re ready to ...

How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Today's customers expect more from the businesses they choose. A strong product or streamlined service is essential, but today's customers also need to understand the broader purpose of a brand to ...

If you’re an apartment marketer, are you taking the necessary steps to ensure that your brand identity is consistent? Not only does proper branding help differentiate your communities but it also ...

For decades, companies have realized how important a well executed corporate identity can be to a company’s success. An iconic logo, carefully chosen colors, and typography that are thoughtfully and ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Our brand is the face we present to the world. It helps build a recognizable identity and reinforces our reliability and professionalism to patients, their loves ones, and our community at large. The ...

When you think of many famous brands, immediate recognizability and memorability can be meteoric. Instant recognizability is a fundamental aspect that many brands strive for. Whether emerging or ...

Custom entries within the UB Style Guide that reflect UB’s values. Our house style takes precedence in all written communications. This entry consists of umbrella terms for people living in the U.S.