Every law firm has its own platform for attorneys to establish thought leadership and communicate directly with current and potential clients: law firm websites. Blogs help with SEO by boosting a ...

Writing optimized blog posts for search engines and for people is a skill. And like any other skill, it can be improved by practice. Despite what many legal marketers think, it’s not a complicated ...

A blog can do a lot for a business, from boosting organic search rankings to establishing it as an expert in its industry. However, a blog’s real power shows when readers keep coming back; it means ...

Blog posts are quite possibly the most common content type that exists. You read them, I read them, we all read them – but which ones actually made an impact on you? Which blogs gave you useful ...

Opinions expressed by Entrepreneur contributors are their own. When done right, blog content can provide an extraordinary opportunity to build relationships with your customers. A well-crafted blog ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

When blogging first came to the forefront back in the early 2000s, it provided a way to deliver a complex idea to a broad audience, but more than two decades later could there be a way to reinvent ...

Whether blogging can be business-changing is no longer up for debate. We’ve reached a point where most businesses understand the importance of consistent blogging, but what exactly is needed for ...