They say beauty is only skin deep, that what really matters is what’s on the inside. That may be true with people, but I think a different rule applies with blog posts: What’s on the inside only ...

When it comes to content marketing, appearances are everything. Taking the time to format your articles into the perfect blog post can be the difference between website visitors who convert into leads ...

People skim through blog posts and read only the most interesting parts. The best way to make them read through your blog posts easily is to use bullet lists, which express important points in a ...

Do you have a blog? If so, do you have a mobile formatted version for those of us with smartphones and mobile devices to enjoy? I have mobile formats of my blogs, including this ZDNet Mobile Gadgeteer ...

Gawker Media is moving to a new format for its blogs that turns the reading experience into something resembling more of an RSS reader. Will readers bite? Josh Lowensohn joined CNET in 2006 and now ...

Google's Blogger service is bypassing Really Simple Syndication in favor of an alternative technology, a move that has sparked more discord in a bitter dispute over Web log syndication formats. The ...

Google's Blogger service is bypassing Really Simple Syndication in favor of an alternative technology, a move that has sparked more discord in a bitter dispute over Web log syndication formats. The ...