AI-powered search is drastically changing the way people find information. For years, ranking well in Google and Microsoft Bing has been the foundation of search visibility. But as AI-driven search ...

AI tools including Perplexity and Open AI’s GPT-4 often provide one-sided answers to contentious questions, and don’t back up ...

AI models pull from search results to build answers. Here’s how to ensure your content is among what Gemini, ChatGPT, and ...

Companies like Google and Microsoft love to brag about the generative AI tools that their power deep research agents and search engines. In some cases, ...

A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization (LLMO), generative engine optimization (GEO) or generative AI optimization (GAIO). At ...

Microsoft CEO Satya Nadella announced in February, "The [AI] race starts today." That proclamation accompanied Microsoft's announcement of AI-powered Bing Search, which came on the heels of the ...

In this interview, Ray Grieselhuber unpacks why SEOs are missing the current reality that search behavior remains fundamentally unchanged ...

Bing decided not to wait for the alternative approach to a robots.txt method for blocking AI tools from using your content and decided to go with what is out there now, meta tag approaches. Bing will ...