The trio of entertainment brands are the latest to team up with Beyblade IRL and in the metaverse. Powerhouse battle franchise Beyblade, with support from Japanese IP specialist ADK Emotions NY Inc ...

Earlier this year, I threw myself headfirst into Beyblade for the first time since I was 11, and it’s quickly become one of my most rewarding hobbies. Since the start of the X generation in 2023, ...