As a small business owner, I disregarded the importance of core values until we made our first hiring mistake. At the time, we were a close-knit team of four employees. We hired a fifth employee that ...

If the answer is no to any of these questions, it's time to step back and evaluate your company—and your core values. The reason your company doesn't look, act and feel like something you'd be proud ...

When I ran into a former client at the grocery store, and asked him how things were going, I expected some polite small talk. Instead, what he said blew my mind. The guy (let’s call him Jim) was an ...

We live with infrastructure beneath the service: the pipes in the ground, the electrical wiring behind the walls, or the vast digital architecture of modern life. But don’t forget another foundational ...

If you own a business or are in corporate leadership, chances are you’ve sat down with a team to define or redefine your company’s core values. During this brand strategy meeting, your team selected ...

Every day, people are showing others what their guiding principles and morals are. By the decisions you have to make, big and small, you indicate the ethics and code of conduct by which you operate.