The Canadian developer of Dead by Daylight, Behaviour Interactive, has bought The Fun Pimps, the Texas-based studio behind 7 Days to Die. The two companies won't reveal the value of the deal, which ...
Last year, AI clearly moved from novelty to expectation. Hyper-personalisation ceased to be optional and became a competitive baseline, brands that failed here struggled to retain relevance. Studies ...
Back when Behaviour Interactive commissioned mock reviews for Dead by Daylight, the feedback they received led them to forecast the game would sell just 300,000 copies over its lifetime. When the ...
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