Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all comes down to the patterns of learning we've acquired through associations, ...

Behaviorism was born from research done by Ivan Pavlov in the late 19th and early 20th centuries. Pavlov’s research into animal digestion led to the recognition that the animals that were being ...

In 1963, Arthur Staats published his first treatise on what would be a lifelong mission to develop a unified theory of psychology. His approach was to first argue that the various factions of ...