The following is, for the most part, an excerpt of a book chapter I'm working on for an APA book series: Psychologists have a long history of ignoring (e.g., Koch, 1964), not understanding (e.g., ...

Have you ever wondered exactly why people do what they do? According to a school of thought known as behaviorism, it all ...

B.F. Skinner and others sparked a new psychological worldview now known as behaviorism. It is used in schools, for example, to help children learn a sense of order in the classroom and to focus on ...