This is an opinion editorial by Rich Feldman, a marketing executive, author and advisory board member at Western Connecticut University. Behavioral economics has long been cited to describe our ...

As the column’s name suggests, Thaler set out to challenge standard economic thinking by testing economic anomalies—in other words, what happens when our irrational, some might say human, selves are ...

Ever bought a monthly gym membership thinking it would make you go more often? Or chosen a health insurance policy with a lower deductible, even though the premium was much higher? You’re not alone – ...

The “ultimatum game” is a classic game in behavioral economics. A simple version… One person proposes how to split a pot of ...

Over the last 10 years, Behavioral Economics (BE) has become increasingly popular (see Google Trends chart below). According to BE, people’s economic decisions are often less guided by stable ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Providers' ability to reach patients through digital platforms (texting, email and chat) ...

(Bloomberg Opinion) -- The Oscars were first presented in 1929. The Behavioral Economics Oscars, known throughout Hollywood as the Becons, did not appear until 2012. But as the iPhone is to the rotary ...

The Russell Sage Foundation is accepting applications for grants to support research in behavioral economics, including any research that explores the economic implications of the psychology of human ...

New research from Accenture suggests recordkeepers integrating artificial intelligence with behavioral economics will drive ...

(ISRAEL OUT ) Israeli-American psychologist and economist, Daniel Kahneman on Janury 09, 2003 in Jerusalem, Israel. (Photo by Lior Mizrahi/Getty Images) Perhaps the two most influential economics ...

For more than a century, UChicago scholars’ groundbreaking theories have redefined the field of economics—from Milton Friedman’s ideas on monetary policy and Gary Becker’s theory of human capital to ...

Behavioral economics helps investors understand irrational market behaviors and customer choices. Examples of behavioral economic theories include loss aversion and sunk-cost fallacy. Recognizing ...