Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

Scientists have studied human behavior change for decades, and there are hundreds of theoretical models designed to explain the many factors that influence decision making. My favorite model is the ...

Starting and sticking with a healthy lifestyle is tough. It's a complex proposition with multiple dimensions. There are the challenges associated with behavior change and the difficulty of altering ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

Over the course of four sessions, my patient, Stacey, and I worked toward her goals of sleeping more, checking her email less and spending more quality time with her family. She successfully developed ...