Coach.me CEO Kendra Kinnison asked me this practical question after my commencement address to the February 2023 Coach.me’s habit certification graduates. My immediate thought: That’s another great ...

Negative reinforcement has a bad reputation. Here’s what it really means, and why it can be surprisingly helpful.

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

The EAST framework captures more than a decade’s worth of science on how to actually change people’s behavior. Whether you want to change your own behavior or your customers’, or encourage a loved one ...

Operant conditioning is a theory that explains how behaviors are influenced by their consequences or results. It’s often used today to help people adopt new behaviors or change old habits. If you’ve ...

What do a former smoker, a successful entrepreneur, and a champion athlete have in common? They’ve all mastered the art of iteration—the key to lasting behavior change. In a world of constant flux and ...

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Human behavior is a key determinant of health. Consider the leading risk factors for the top causes of death and disabilities: underweight mothers and children; unsafe sex; high blood pressure; ...

Ask most conservationists to talk about their impact, and you’ll hear stories of forests protected, of species saved, or of new technologies making a difference. But if you take a step back from those ...