Automakers are constantly looking for new ways to engage drivers to make the in-car experience more enjoyable and intuitive. To that end, BMW has developed a fully digital gauge cluster system called ...

BMW’s first attempt at cracking the small electric car market with the i3 was one of those things that people either loved or loathed. You were either on board with the i3’s groundbreaking tech and ...

Every time there's a Lake Como, Italy-based Concorso d'Eleganza Villa d'Este, the annual 'visual celebration of automotive artistry and elegance,' the Bavarians over at BMW hop around with new concept ...

For a few sweet years, North American BMW enthusiasts were granted direct access to the first generation of 1 Series. Marketed as the Bavarian brand's most compact and affordable models, ...

BMW’s compact class is going electric. The BMW 1 Series will be transformed into an affordable electric car as the brand looks to attract younger buyers. BMW’s 1 Series and 2 Series will spawn i1 and ...