Katrina Ávila Munichiello is an experienced editor, writer, fact-checker, and proofreader with more than fourteen years of experience working with print and online publications. E-commerce, or ...

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

The SaaS market has transformed rapidly over the last several years, and operators need new growth strategies to thrive in a new normal. In exploring these shifts, I spoke with revenue operations ...

The playbook for B2B marketing is being rewritten at lightning speed. The strategies that worked yesterday are quickly being outpaced by new technologies and shifting customer expectations. It's no ...

A favorite conversation between two marketers is the one poking fun at companies that got messaging terribly wrong in a new market. We’ve all heard the urban legends about how products like the Chevy ...

I did an interview recently with a prominent B2B executive where we discussed what drives value in media companies, especially when it comes to data analytics capability. We discussed KPIs that matter ...

During the eight years we’ve been publishing Demand Gen Report, I’ve encountered a lot of companies that mistakenly view the discipline of demand generation as a switch that they can simply turn on ...

Personalization for customers has become not only accepted but expected in a rapidly advancing technological world. The concept of personalization is simple: People want relevant recommendations that ...