In a hilarious 2014 television commercial for Adobe’s suite of marketing tools, a downtrodden encyclopedia publisher kicks production into high gear based on a sudden, unexpected surge of clicks.

Mark is the CEO of TenantCloud and CEO/Co-Founder of Rentler. He enjoys all things property management and exploring Utah with his family. Product-led growth (PLG) is often considered the holy grail ...

For most businesses, meeting target sales goals and key revenue metrics are top priorities. While executive teams understand that building positive relationships with customers is important, it isn’t ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In today’s B2B landscape, your customers—especially ...

Intellias optimizes Oro’s flexible architecture to complex digital transformation at global scale. Intellias also applies its AI expertise within Oro’s native CRM to support predictive demand ...

AUSTIN, Texas--(BUSINESS WIRE)--BigCommerce (Nasdaq: BIGC), an open SaaS, composable ecommerce platform for fast-growing and established B2C and B2B brand and retailers, today announced that its ...

BigCommerce B2B Edition customers Movora and Sellars are mid-market manufacturing finalists; Marshall Wolf Automation, Prime-Line Products and Zogics are contending for small distributor of the year ...

There are many factors at play when a customer picks a B2B product or service. Here, I explore one of the key ones, presenting the important consequences for B2B marketers. I share some lessons that I ...

A unified digital B2B commerce platform powered by GenAI can personalize e-commerce experiences and boost sales of complex, configurable products. Aleran Software helps manufacturers and distributors ...

At KBIS 2026, LG Electronics will introduce LG ThinQ Pro, its new platform for smart home management designed for B2B customers, further strengthening LG's presence in the North American builder ...

B2B marketers and their customers have different perceptions of how good their engagement is, research from Marketo has found. Some 82% of marketers felt they understood their audience, while ...