I went for the TikTok-viral personal color analysis in South Korea. It cost $75, and involved finding what colors suit my complexion best. Although finding out I'm a "summer pale" was enlightening, I ...

If you’ve been on TikTok at all within the last year, you’ve likely come across a few videos about the recent color analysis revival. They all typically follow the same format: a bare-faced client ...

I don't know about you, but ever since the color analysis filters cropped up on TikTok, I've shamelessly spent hours trying to figure out my color palette. Even after trying the filters, I've never ...

When Val Rojas, 31, planned her recent trip to South Korea, she put personal color analysis on the agenda. She'd been compelled by influencers to look into the service. "The Instagram algorithm and ...

Are you a summer? Or perhaps a winter? No, I’m not asking you about your preferred season. I’m talking about color analysis – the latest TikTok phenomenon that might just change the way you get ...

"Winter, spring, summer or fall," go the lyrics to the Carole King classic "You’ve Got a Friend." These days, that’s also valuable fashion advice. Thanks to social media, notably TikTok and Instagram, ...

For Rebecca Reid, discovering her personal color analysis—dark autumn—was life-changing. She stopped dyeing her hair. She cleaned out her closet. She finally understood why her favorite royal blue ...

A new generation has found a high-tech way to embrace a fashion rule that first boomed in popularity in the 1980s—color analysis. For decades, trained consultants have worked with clients to help them ...

This Saturday, I’m getting married in my backyard. I’ve spent the last few months trying to find the perfect suit. That hasn’t, as you might expect, involved consulting with a cadre of aged Italian ...