NurPhoto / Contributor / Getty Images Google Search has dominated the market for decades, but the experience has remained relatively the same -- that is, until generative AI exploded in popularity.

This guide will show you how to build a custom tool using Google Sheets, Google Search Console (GSC), and the ChatGPT API to streamline SEO audits and gain AI-powered insights.

Google is testing out a new Web Guide that will sort your search results using AI, as Google continues to integrate AI everywhere.

Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically.

This involves integrating Google Sheets with ChatGPT to automate the process of sending and receiving prompts. The ability to automate tasks is becoming increasingly important.