Google AdSense announced that the Auto optimize feature is now configurable at the site level. Google moved it out of the Experiments section and made several improvements to Auto optimize. Google ...

Take back control of your Google Ads performance with a smarter audit strategy that uncovers wasted spend and sharpens your targeting.

Google’s AI Max for Search is now in global beta with one-click experiments and an upcoming text guidelines feature to steer ...

Google has a new beta within Google Ads for Al Max ad group settings with search term matching. This shows when AI Max is turned on and Google wrote in the setting, "Turning off search term matching ...

From cookies to monopolies, Google is dominating our news cycle. Last Thursday, after five months of suspense, Judge Brinkema delivered the verdict on the Google ad tech antitrust trial. Google was ...