Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Georgia Tech announces its membership with the Virtual Reality Augmented Reality Association (VRARA) marking a significant step in advancing innovation in the fields of augmented and virtual reality.

Meta CTO Andrew “Boz” Bosworth, who was one of the company’s first 15 engineers, published a memo earlier this year forecasting that 2025 could be the year of greatness for Reality Labs, the company’s ...

Since time immemorial, innovation has remained the pillar of the sports industry. Enhancing performance, captivating spectators, and improving accessibility are some of the ways in which this industry ...

Innovative organizations are finding ways to make augmented and virtual reality a more efficient, and even more practical, way to interact with technologies and tools, including letting people learn ...

Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses or ...

CBS Texas is proud to announce the launch of its state-of-the-art Augmented Reality and Virtual Reality (AR/VR) broadcast studio, making it the only station in the region to offer this groundbreaking ...

There's a new mixed-reality headset in town. Samsung's new Galaxy XR headset isn't just about stepping into another world, it's about effortlessly blending the digital with the real world around you.

The 2025 Tribeca Festival continues this week with movie screenings, Q&As, industry panel discussions and public performances across New York City. But one program in this year's festival takes place ...

Imagine the possibilities of applying extended reality technology to higher education. Instead of sitting through a lecture or reading from a textbook about art history, students could be whisked away ...