Technology continually shapes and transforms how we interact with everything around us. When it comes to driving, the latest example of this is the integration of augmented reality (AR) in automotive ...

TEST SUBJECT - In a simulation, Navy Lt. Anh Nguyen, a master’s student who is currently evaluating the use of the IVAS augmented reality software, initiates treatment of a wounded warfighter by ...

There’s a burgeoning excitement surrounding augmented reality (AR) and its potential to revolutionize various industries—from entertainment, retail and gaming to healthcare, education and ...

Reality is changing. The views drivers and passengers have as a car is driven down the road is being enhanced by technology. Augmented reality (AR) overlays digital information, either via glasses or ...

This special promotion for the Mondelez brand LU that I discovered on a LinkedIn post, caught my attention and captured my heart. It included 15-seconds video that showed a student, newly arrived at ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...

Snapchat has been experimenting with generative AI-powered augmented reality lenses in its app for the last couple years. Now, the company is allowing users to make their own with a new standalone app ...

Factory wood-cutting robots may be capable of fast and intricate carpentry tasks, but they're expensive – plus they put actual carpenters out of work. A new augmented reality system splits the ...

Unlike virtual-reality goggles, which block a user’s vision of what’s around them, the augmented-reality glasses of Zone 518's Verse Albany Immersive experiences and adventures allow participants to ...

LEUVEN, Belgium & SILICON VALLEY, Calif.--(BUSINESS WIRE)--Swave Photonics, the true holographic display company, today announced that its Holographic eXtended Reality (HXR) platform has been selected ...

Apple apparently no longer sees the future through augmented reality-tinted glasses. According to a report from Bloomberg’s Mark Gurman, the company is ditching a project to build AR lenses that would ...