While virtual reality (VR) is what gets most people excited, augmented reality (AR) has a considerable advantage. AR doesn’t require expensive headsets. It can run on hardware almost everybody has - a ...

The Iowa Department of Transportation is employing augmented reality to visualize each phase of the infrastructure construction lifecycle: planning, design, construction progress and maintenance. The ...

How can physical goods be endowed with digital content? What is phygital marketing, and why will everyone be involved in it in the next five years? Here’s what you need to know. The emergence of ...