Users are completely immersed in a computer-generated reality when they experience virtual reality. Virtual reality is the most well-known of immersive technologies. While the world of gaming and ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. Virtual reality and augmented reality are two closely-related terms ...

As digital technology becomes more integrated with our everyday lives, the search is on to find more intuitive ways to interact with it. Augmented reality is a very real attempt to achieve such a ...

Opinions expressed by Entrepreneur contributors are their own. Let’s face it: every time Apple launches a new iPhone to the world (or any other product for that matter), people take immediate notice.

Augmented reality has increasingly been a priority for Apple and Google as the two compete to attract the would-be developers of the next smash hit like Pokémon GO. At Monday’s Worldwide Developers ...

Imagine what it might be like to live and work in our world in 2030 and beyond. Perhaps, thanks to advancements in extended reality (XR), an umbrella term used to describe immersive technologies that ...

Nintendo Co., Ltd (ADR) NTDOY’s stock is surging more than 35 percent in Monday’s session as the company’s hit new mobile game Pokémon GO has exploded in popularity in recent days. The game is ...

Facebook today added a lighthearted feature to its Messenger app: the ability to challenge friends to games. The games are augmented reality, meaning they add content over what's in the viewfinder.

Maximilian Speicher is affiliated with C&A Europe. But as an AR researcher with expertise in both industry and academia, I disagree with those optimistic views. Most people in the U.S. haven’t heard ...