At one point the television was the closest thing to making viewers feel they were physically experiencing something from their couch. Today augmented reality has given companies the ability to put to ...

Augmented reality is often used to enhance a customer experience in a store as is evident in the appended video. Using AR technology the customer in the video is able to see how she looks in many ...

Medical schools are also looking into how augmented and virtual reality can play a part in training future doctors and surgeons with better simulations. The University of Nebraska Medical Center has ...

Augmented reality is quickly becoming one of the hottest trends in the marketing and advertising industries, recognized as an innovative and creative way of connecting with customers and increasing ...

Technology surrounds us, and so do questions about the readiness of our students to step into future job markets that have ever-increasing demands for technical competencies — and application ...

There's one technology that excites Apple CEO Tim Cook more than others: augmented reality, or software that lets you see virtual objects in the real world, either through a smartphone's camera or one ...

Researchers found that people's interactions with a virtual person in augmented reality, or AR, influenced how they behaved and acted in the physical world. As major technology firms race to roll out ...

That’s kind of what augmented reality, or AR, is all about. It’s not about escaping to a totally new digital place like ...

If you buy something from a Verge link, Vox Media may earn a commission. See our ethics statement. Apple has often been accused of acting like it invented things that others have been doing for years.

It was another early Monday morning on the treadmill. While jogging, I was flipping through the Weather Channel: “Severe storms in Florida.” Headline News — “Golden State trounces Cleveland in game 2 ...