Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Augmented Reality (AR) is rapidly becoming more accessible and more popular across industries, but the immersive technology lacks traditional avenues for engagement and monetization. As companies ...

NEW YORK and LAS VEGAS, Jan. 4, 2023 /PRNewswire/ -- Stagwell (STGW) (NASDAQ: STGW), the challenger network built to transform marketing, today announced a Specialty Media business unit to create net ...

Augmented reality (AR) lenses are an effective way for advertisers to capture audiences’ attention and increase purchase intent, according to research from attention measurement service Amplified ...

Q4 2024 Management View CEO Evan Spiegel highlighted the company's progress in Q4, with daily active users reaching 453 million, a 10 million increase quarter-over-quarter. Revenue increased 14% ...

Artificial intelligence (AI) is revolutionizing digital advertising, enabling brands to deliver personalized and engaging experiences at scale. However, despite the advancements in generative AI, one ...

AR Spatially, a next-generation augmented reality platform, today announced the launch of QUANTUM CHOICE CHRONICLES, a large-scale immersive augmented reality (AR) experience now live in Downtown ...