DUBLIN--(BUSINESS WIRE)--The "Marketing Attribution Software Market by Component (Solution and Services), Attribution Type (Single Source, Multi Source, and Probabilistic or Algorithmic), Organization ...

Cox Media Group has unveiled a partnership with a marketing attribution company and is now using its “broadcast attribution” software within its Cox Analytics services. What does this do? Cox says the ...

NEW YORK, Jan. 31, 2019 /PRNewswire/ -- Growing need to track customer behavior for targeted marketing activities to drive the marketing attribution software market ...

The multi-touch marketing attribution software market is anticipated to grow at a robust CAGR of 13.1% from 2022 to 2032, reaching a valuation of US$ 4.8 billion. The main factors propelling the multi ...

For many of today’s B2B marketers, success is no longer measured by generating leads at the top of the funnel. Increasingly, marketing execs are responsible for creating campaigns that lead directly ...

The marketing attribution software market is expected to grow in the future due to the adoption of advanced technologies such as big data and AI in software and the increasing need to increase the ...

DUBLIN, March 20, 2019 /PRNewswire/ -- The "Multi-Touch Marketing Attribution Software Market by Component (Solution and Services), Organization Size (SMEs and Large Enterprises), Deployment Type ...

The Great American Home Store boosted sales by optimizing performance of its multichannel ad campaign using LeadsRx Attribution software and 3D imaging software to showcase furniture on its ecommerce ...

Biddable media is highly technology-driven. That’s why it’s so awesome, but also why it’s so confusing at times. To really excel in this industry, you need to know what to ignore and what to pay ...

Many data-driven companies are assessing the performance of their digital channels holistically with marketing attribution tools and software. These tools can be extremely handy when it comes to ...

When it comes to marketing strategies, nothing is more important than analyzing and measuring every campaign’s actual effectiveness, influence, and ROI. Without these measurements in place, how can ...