LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

Attribution modelling has garnered much attention among marketers. And there are good reasons for this buzz. The goal of attribution models is to understand how media drive sales or other important ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. John Murphy, head of multi-channel at Bloom Worldwide, has written a new whitepaper on the ...

Over the last 12 months the attribution debate within digital marketing has slowly moved from whether or not advertisers should be doing attribution beyond the last click, to what kind of attribution ...

There are different ways to measure return on marketing investment but Media.Monks’ Arjun Ghosh says that only when multiple methodologies, technologies and skill sets are connected into one unified ...

The quest for effective advertising led John Wanamaker to ponder the challenges of attributing success to marketing efforts, paving the way for Attribution Modeling. In the 1950s, Marketing Mix Models ...

There is a single word that guarantees a sea of weary groans from affiliate marketers whenever it is mentioned – that word is ‘attribution’. It’s not that it is unimportant, on the contrary it is ...

The marketers' strategy around display continues to evolve as they move into the automated channel. Here Jamie Jaggard, Head of Consumer Marketing, Zoopla Ltd, discusses real-time buying, attribution ...

Digital advertising and ad tech companies are facing a lot of heat because of the ongoing discussions as to which ads are actually seen by consumers. Statistics vary, but it has been reported that ...

Despite this, the next step in the evolution of intent-based marketing is about developing advanced attribution models that cover the entire customer journey. These models not only enable brands to ...