Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Marilois Snowman, CEO and founder of ...

Now more than ever, marketing and sales leaders are taking a critical look at where to allocate their resources and how to staff their teams. Attribution modeling is one of the best tools for ...

Get ready for major changes in Google Ads and Analytics attribution modeling starting in May 2023. Google is removing four attribution models (first click, linear, time decay, and position-based) in ...

There are numerous ways to measure paid search and its contributions across channels. Your PPC strategies can guide specific user behaviors, and in turn, change how you measure attribution and ...

LONDON--(BUSINESS WIRE)--Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...

In November, Facebook announced a new tool for marketers: the ability to track conversions after members of the social media network… In November, Facebook announced a new tool for marketers: the ...

Day One of the Advertising Research Foundation’s (ARF) annual “Attribution & Analytics Accelerator” conference on Monday began the way past years have: raising as many questions as answers on various ...

Brands have ramped up their digital activities, and most are investing in them. But many are lagging when it comes to attribution, judging by a new digital maturity survey by Adobe. Of the 735 ...

Mobile app marketing firm Tenjin has launched a closed beta for the first stage of its iOS 14.5 solution, known as Attribution Modeling. The first stage of the closed beta will allow anyone that has ...

You roll out your new digital marketing campaign and sales can go one of three ways: increase, decrease or stay the same. What factors can you attribute to this? This infographic from BKV, a direct ...