I last wrote on Apple Inc. (NASDAQ:AAPL) a bit over a month ago. My last analysis was titled “Apple Q1: Consider Option Hedge Amid Tariff Jitters” and was published on 2-3-2025. As the title hints, ...

But despite rolling out several new devices built around AI, Apple’s been slow to actually release some of the AI software it has promised consumers. Just a few days ago, Apple confirmed that a big AI ...

Not a lot of people outside of design know this, but Apple's first logo, designed by co-founder Ronald Wayne, was a detailed engraving of Isaac Newton sitting under a tree. It lasted about a year. In ...

The statement also leads with a mention of its continuous efforts to innovate, to make “technology people love” that works seamlessly together, all while protecting “people’s privacy and security.” ...

Apple beat Q3 earnings estimates, chiefly because of Services revenue growth. Apple's iPhone sales continued to decline in the last quarter. However, Services revenue reached a new all-time high, ...

Orange really is the new black.

At its WWDC 2024 keynote last year, Apple previewed a more personalized version of Siri that has since been delayed until next year. Subsequently, Apple was hit with class action lawsuits that accuse ...

Forbes contributors publish independent expert analyses and insights. Dev is the CEO of Jump, the strategy firm for future-focused leaders.

Apple's downward spiral that started in late September eroded billions of dollars from the market. The investors who remained loyal to the stock and didn't sell out then are now left in utter ...

Apple is reportedly reconsidering its TV and smart home devices. Deepwater's Gene Munster said he learned from past predictions that Apple's projects may not launch. The tech company has previously ...

When Apple says it is time to develop services and subscription-based revenues, enterprises in every industry should probably listen. Apple really wants app developers to build their business around ...