Apple this week stopped providing human technical assistance via direct messages on X, formerly known as Twitter, in a shift away from social media support. As of October 1, customers who send a ...

Apple is undergoing some staffing changes that include the elimination of social media support staff. As a result, Apple will soon no longer provide customer support through X/Twitter, YouTube, and ...

A limited number of Apple support staff are reportedly using an internal AI tool to help answer customer questions. The tool is reportedly known as Apple Ask. The ChatGPT-style tool lets advisors ...

Apple is planning to eliminate social media support advisor roles across Twitter, YouTube, and the Apple Support Community website starting later this year, according to multiple sources familiar with ...