Apple is now gearing up for an upcoming revelations set next week, and it transformed the 'Finder' icon to wink at the public, teasing the many announcements set to unveil the latest Macs from the ...

Apple has continued posting short videos featuring its new Little Finder Guy mascot on TikTok and YouTube Shorts, taking advantage of the popularity of the anthropomorphized Mac Finder icon. The short ...

Apple just did something it’s never done before: accidentally created a beloved mascot. Meet Lil Finder Guy, the adorable 3D character that emerged from the depths of Apple’s TikTok feed and conquered ...

Look, it’s Friday. OpenAI updated Codex. It has Tamagotchi-style pets. You can make your own. Lil Finder Guy is ...

For a company as adept at design as Apple is, the company's decision to completely revamp the Finder icon in macOS Tahoe 26 was bewildering. Whereas the icon historically featured a dark shade of blue ...

When promoting the MacBook Neo, Apple found a surprise hit with a tiny anthropomorphized version of the Mac Finder icon, which people have taken to calling Little Finder Guy. Little Finder Guy starred ...

Taking a look back at this week’s news and headlines from across the Apple world, including iPhone 17 Pro design leaks, a secret iPhone surprise, F1 the Movie’s In-App woes, iPhone 17 Air’s ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology. Taking a look back at this week’s news and headlines from Apple’s ...

Apple Japan has launched a series of TV and social media videos with famous local artists and animators taking the App Store logo on creative journeys. There's got to be someone new in Apple's ...