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Steve Hayden, an award-winning advertising writer and executive who helped create the thunderclap of a television commercial in 1984 that positioned Apple's new Macintosh personal computer as a weapon ...

Apple’s "1984" Macintosh commercial aired during the Super Bowl that year and is still widely considered one of the best commercials of all time. The commercial strayed from the norm seen then in ...

January 22, 1984: Apple’s stunning “1984” commercial for the Macintosh 128K airs on CBS during the third quarter of Super Bowl XVIII. Its dystopian theme and epic visuals pitch the Mac as a ...

The ad for the Macintosh computer — which was seen nationally just once, during the Super Bowl — is considered one of the most memorable commercials ever made. By Richard Sandomir Steve Hayden, an ...

Here is a nonexhaustive list of objects Apple recently pulverized with a menacing hydraulic crusher: a trumpet, a piano, a turntable, a sculpted bust, lots and lots of paint, video-game controllers.

Today is the 30th anniversary of the introduction of the Macintosh. The original “Mac” arrived along with the famous 1984 commercial, aired just once (but then aired many times on local and network ...

Apple’s venerable Macintosh computer, introduced with a shocking-for-its-time dystopian Super Bowl commercial in 1984, turns 40 today. The Macintosh revolutionized home computing and paved the way for ...

February 13, 1984: The first Mac’s launch generates enormous excitement from the tech press, as epitomized by an InfoWorld cover story about the Macintosh 128K. The wave of coverage comes a few weeks ...