Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have ...

Natural language App Store search was part of the October iOS 18.1 update, but Apple’s reminder today was the first time I’ve seen it on my iPhone. Natural language App Store search was part of the ...

Apple plans to add more ads to App Store search results in 2026, expanding its ad inventory while keeping tight controls on how advertisers influence placement. What’s changing. The new ads will ...

Apple’s keynote at WWDC 2024 was packed with new platform updates and the release of Apple Intelligence, the company’s generative AI offering. But after all, it’s a developer conference, and Apple is ...

The Wall Street Journal claims Apple is giving its own apps preferential treatment in the iOS App Store search results. During a wide-ranging test of basic app search terms like “maps”, WSJ discovered ...

Mobile app store discovery is fundamentally broken. That’s nothing new to anyone in the business. Discoverability across the games market is an issue - too many games, too little time, and standing ...

Apple launched a new App Store on the web today, allowing users to browse through and search for apps across all of its platforms. The updated apps.apple.com site provides a drop down for each ...

The big picture: Apple has announced plans to increase the number of ads shown within App Store search results. Currently, the App Store displays a single sponsored result at the top of the search ...

The update will introduce additional ads across search queries to increase app visibility. App Store ads will appear both at the top of search results and further down the page. Existing search ...