This article is part of the Mobile Games University course: App Store Optimization 101. Keywords are a key aspect of a successful app store optimization strategy and help increase the number of ...

Launching an app is only the first step toward success. The real challenge lies in making it visible among millions of competitors. This is where an App Store Optimization Agency becomes essential. By ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

You went through the trouble of designing a killer app with slick functionality that’s ready to add value to its everyday user. Previous testers and current users are raving about it and success ...

While App Store Optimization (ASO) continues to be a fundamental acquisition strategy, are we starting to see trends that point to it moving away from keywords to more elaborate strategies such as ...

Opinions expressed by Entrepreneur contributors are their own. There are over 1.6 million apps in the Google Play Store and another 1.5 million in the Apple App Store, as of July 2015 data from ...

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...

Forbes contributors publish independent expert analyses and insights. Journalist, analyst, author, podcaster. So I studied the top 50,000 apps on the planet to out to find out how mobile publishers ...