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If you want your app to gain exposure to the traffic that generates over 150 million daily app downloads – It is essential that you find and connect to your app’s specific audience, in the app stores.

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. ASO is essentially SEO for ...

App store optimization (ASO) is a bit of a mystery for many SEOs. So, let’s start with the basics. While SEO is geared toward improving website rankings on search engines like Google, ASO focuses on ...

The year 2020 was eventful for mobile app developers and publishers. The global pandemic forced businesses to look for ways to facilitate Covid-19 contact tracing, improve collaboration among remote ...

Creating an app for your company’s services is an excellent way to get people involved in your company in the mobile space. People are constantly on the move, so if you offer any type of data, ...

Dave Bell, Co-founder and CEO of Gummicube, looks at the key metrics to measure, and the different types of metrics available for marketers to tap into in Apples App Store. When launching App Store ...

When the business world—and, more recently, the world at large—goes through changes, the companies that adapt are the ones that will outlast the competition. As the app ecosystem is affected by ...

What’s the hardest thing about building a successful mobile app? If you answered “building a mobile app,” you’re wrong. It’s getting your app found. With over 600,000+ iOS applications, and now some ...

Dave Bell, Co-founder and CEO of Gummicube, looks at early results from Apple Search Tab Ad campaigns. In May of this 2021, Apple launched a new ad placement on the iOS App Store. Search Ads can now ...