Two years ago, Apple rolled out App Analytics on its iTunes Connect developer portal. Originally announced at WWDC in 2014, App Analytics gave developers a better understanding of how and when their ...

Have you ever wondered how some apps seem to know exactly what their users want, delivering seamless experiences while driving growth and engagement? The secret often lies in data—specifically, how ...

Apple today announced that its App Analytics platform in iTunes Connect now provides developers with insight into where customers discover apps, a welcome change that will give developers more ...

One of the new features of iOS 15 is the ability to discover in-app events through the App Store, which now highlights special events such as a game challenge or new movie available within iPhone and ...

Posts from this topic will be added to your daily email digest and your homepage feed. The finding exposes the difference between the privacy policy you may think you’re covered under and the privacy ...

Apple today announced that developers can now view analytics for their macOS apps in App Store Connect: Your app data from the new Mac App Store on macOS Mojave is now available in App Store Connect.

It’s easy to make fun of Engage, the analytics app launched by Twitter today. Using terminology like engagement, influencers, and verified users, Twitter isn’t doing itself any favors. But here’s the ...

Apple today announced a minor update to App Store Connect, which now features new transaction metrics in App Analytics — a platform that lets developers measure the sales performance of their apps ...

I was recently in the market for new makeup and spent some time playing around with Sephora’s Visual Artist app that allows me to experiment with different looks and products through augmented reality ...

Analytics tools provided by Microsoft, Slack, and other collaboration app vendors offer insights into communication patterns and other employee work habits. But companies should be wary of reading too ...