Amazon.com has officially taken the wraps off its Internet search engine, joining the contest to unseat No. 1 provider Google. A9.com, an independent unit of the Internet retailer, launched a new ...

Move aside, Google. Amazon is becoming more like a search engine as it tests listing sites from other brands that sell ...

Amazon is rolling out new features to improve its search capabilities on mobile. In a bid to rival search engines like Google and Pinterest, the retail giant is launching new search and discovery ...

Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app. The retail giant is set to roll out upgraded generative AI capabilities that ...

Amazon’s algorithm operates differently than most other search engines, which means you need a distinct strategy when attempting to rank on the platform versus platforms like Google and Bing. To ...