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Amazon is rebranding ad-free Prime Video as Prime Video Ultra and raising pricing from $3 to $5 a month. 4K UHD video and Dolby Atmos sound will only be available to Ultra subscribers The new pricing ...

Amazon is hiking the price of its ad-free Prime Video subscription tier. The service will cost $4.99 a month in the U.S., up from $2.99 per month, starting April 10. Amazon introduced ads to its ...

Amazon is raising the price of its ad-free streaming service and stripping 4K support from those with an ad-supported Prime Video plan. Effective April 10, banishing ads from Prime Video will cost ...

Starting on April 10, Amazon Prime subscribers will pay $5 per month for ad-free Prime Video without ads, up from the current $3 per month on top of their Prime subscription, Amazon announced today.